Build It Right From The Start

For emerging managers and new fund launches

A launch involves hundreds of decisions, often with limited resources and a small team. Some of the most consequential decisions that shape the firm’s long-term success receive too little attention amid the focus on capital raising.

You May Be Here If

  1. You are spinning out of a larger platform or launching a first fund
  2. You’ve spent your career investing, not building or running a business
  3. You have a compelling investment strategy but aren’t sure how to position it to prospective investors
  4. You’re negotiating seed or anchor terms that will shape your firm for years
  5. The team is five people covering the work of twenty
  6. You’re competing with established firms for talent
  7. Systems and processes are still mostly spreadsheets and goodwill
  8. Your launch date is approaching and the infrastructure is still being built
  9. You’re choosing service providers you’ve never worked with for functions you’ve never managed
  10. Everything feels urgent, but you’re not sure where to focus your limited time and resources

The first year

Hundreds of decisions.

A few set the foundation.

From the founder’s chair

Why Bruce

Bruce co-founded Integrity Capital Management in 1997, a $300 million quantitative hedge fund, and served as its Partner, COO, and General Counsel. He later spent two decades helping build King Street from a 13-person firm, single product firm.

He knows what launching feels like from the founder’s chair: raising capital, building a team, and setting terms with no track record to lean on. And he can leverage his network to get you to the right service providers.

  1. 1997 – 1999 Co-founding Partner, COO, and General Counsel Integrity Capital Management · $300M quantitative hedge fund
  2. 2003 Joins King Street at 13 people COO and Partner, in its first non-founder partner class
  3. 2003 – 2024 20+ fund launches Multistrategy credit, private credit, real estate, and CLOs across evergreen, drawdown, and hybrid fund structures
  4. 2025 Founds BSD Strategic Advisors Launch advisory assignments for new managers and new products